Engage audiences with the story of your work

Through Business Storytelling Training, learn how to be more effective at work by communicating with clarity, meaning and emotional force.

6 Different Business Storytelling Trainings

Each training is customized to you and your group.

Brand Storytelling Training

This half or full day workshop will train you to use storytelling to improve engagement with your content marketing and brand.

Leadership Storytelling Training

This half or full day workshop will train you to use storytelling to clearly and meaningfully communicate your leadership vision.

Storytelling Training for Teams

This half or full day workshop will train you to use storytelling to improve how your team pitches ideas to clients and stakeholders.

Sales Storytelling Training

This half or full day workshop will train you to use storytelling to improve the impact of your sales pitch, including delivery, deck design and strategic approach.

Employer Branding
Storytelling Training

This half or full day workshop will train you to use storytelling to improve perception of your employer brand.

Small Business
Storytelling Training

This half or full day workshop will train you to use storytelling to develop a brand, sales and content strategy that gets attention.

Business Storytelling Training Overview

Learn and apply time-honed storytelling frameworks

By learning and practicing Storytelling tactics, you and your group will walk away from a Business Storytelling Training with tangible skills that will immediately improve the clarity, comprehension and connection created through your professional communications.

All Business Storytelling Trainings take an interactive and hands-on approach. You’ll watch clips from recent marketing campaigns and Hollywood movies to learn how underlying storytelling rules can be applied in various communications contexts. Then, you’ll get your hands dirty in your own story, workshopping a piece of content related to your work in real time.

You’ll be able to return to the skills and frameworks again and again to achieve a sustained improvement in your professional communication.

Specific Learning Objectives include

  • the underlying structure and function of good storytelling
  • the neuroscience and research explaining the importance of storytelling
  • how to quickly frame an idea to maximize clarity and impact
  • how to get strategic about being emotional in your story
  • how to tell the right story at the right time
  • how to use design thinking to empathize with your audience
  • how to build a database of stories to use any time, anywhere
  • how to combine words and pictures to tell your story on social media, LinkedIn & Powerpoint
  • how to apply storytelling to any personal and professional context

Business Storytelling Training Outcomes

What's the ROI?

A Business Storytelling Training is designed to help participants communicate a message with more impact and connection. Though the specific subject matter differs from group to group, participants will leave having developed the underlying soft skills that power every human connection.

To figure out the ROI of storytelling in your business, consider: How much is your current story costing you?

How many potential customers can’t understand why what you sell is important? How much marketing spend is going to waste because your story doesn’t stand out among the noise? How much time are your employees spending feeling disengaged and unproductive? How much money are you spending trying to find and hire great talent? How many hours are you spending in meetings struggling to create alignment and debating what to do next? How much sleep are you losing trying to figure out how to hone your personal leadership voice?

You might already be spending much more time and money trying to clarify your strategic story than you had thought.

Participants leave these workshops with

  • a clear storytelling methodology
  • resources and guidance for further learning
  • personalized advice and direction
  • purposeful storytelling practice
  • a collaborative experience with colleagues and other participants
  • heightened feeling of trust, engagement and connection
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About Your Business Storytelling Trainer

Jordan Bower started studying storytelling on a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring transformational change.

Today, as the founder of Transformational Storytelling, Jordan applies what he learned on his walking trip while working with businesses and organizations. He leads Storytelling Trainings, guides messaging through Storytelling Consulting and, as a professional speaker, offers thought leadership on the Future of Storytelling in the connected world.

Jordan has worked with clients in many different countries and industries, including the Royal Canadian Mounted Police, Delta Hotels, Dun & Bradstreet, as well as start-ups, established businesses, not-for-profits and professional organizations. He is based in Vancouver, Canada.

What People Have Said about Business Storytelling Training

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