Through Business Storytelling Training, learn how to be more effective at work by communicating with clarity, meaning and emotional force.
Each training is customized to you and your group.
By learning and practicing Storytelling tactics, you and your group will walk away from a Business Storytelling Training with tangible skills that will immediately improve the clarity, comprehension and connection created through your professional communications.
All Business Storytelling Trainings take an interactive and hands-on approach. You’ll watch clips from recent marketing campaigns and Hollywood movies to learn how underlying storytelling rules can be applied in various communications contexts. Then, you’ll get your hands dirty in your own story, workshopping a piece of content related to your work in real time.
You’ll be able to return to the skills and frameworks again and again to achieve a sustained improvement in your professional communication.
Specific Learning Objectives include
A Business Storytelling Training is designed to help participants communicate a message with more impact and connection. Though the specific subject matter differs from group to group, participants will leave having developed the underlying soft skills that power every human connection.
To figure out the ROI of storytelling in your business, consider: How much is your current story costing you?
How many potential customers can’t understand why what you sell is important? How much marketing spend is going to waste because your story doesn’t stand out among the noise? How much time are your employees spending feeling disengaged and unproductive? How much money are you spending trying to find and hire great talent? How many hours are you spending in meetings struggling to create alignment and debating what to do next? How much sleep are you losing trying to figure out how to hone your personal leadership voice?
You might already be spending much more time and money trying to clarify your strategic story than you had thought.
Participants leave these workshops with
Jordan Bower started studying storytelling on a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring transformational change.
Today, as the founder of Transformational Storytelling, Jordan applies what he learned on his walking trip while working with businesses and organizations. He leads Storytelling Trainings, guides messaging through Storytelling Consulting and, as a professional speaker, offers thought leadership on the Future of Storytelling in the connected world.
Jordan has worked with clients in many different countries and industries, including the Royal Canadian Mounted Police, Delta Hotels, Dun & Bradstreet, as well as start-ups, established businesses, not-for-profits and professional organizations. He is based in Vancouver, Canada.