Be strategic with the story of your work

A Business Storytelling Training teaches you to catalyze action by engaging your clients, colleagues, audiences and teams with true, purposeful and emotionally evocative cross-media stories.

About These Workshops

Our Business Storytelling Training is designed to help you and your team become more effective and impactful by optimizing how you communicate with colleagues, customers and managers for the Age of Connection.

This interactive and practical workshop series will teach you a unique Storytelling Process — a “greatest hits” of business strategy, behavioural science, design thinking, mythological storytelling and more, packaged into a logical, easy-to-follow structure that can be applied to any form of organizational communication.

By applying this process, you’ll design messages that are highly visual, creative, multi-layered, collaborative and narrative focused — an ideal approach for winning attention and speaking persuasively to audiences accustomed to engaging with the world through their devices.

Based in Vancouver, BC • Delivered Around the World

Lecture & Facilitated Conversation

Design Thinking Exercises


8 Different Business Storytelling Trainings

Each training can be customized to the needs of your business function, team and organization.

Intro to Strategic Storytelling

Improve how you connect with clients, colleagues, managers and employees by becoming a Strategic Storyteller.

Leadership Storytelling Training

Learn how to use storytelling to clearly and meaningfully communicate your leadership vision.

Sales Storytelling Training

Use storytelling to improve the impact of your sales pitch, including delivery, deck design and strategic approach.

Storytelling for Change

Mine the human stories of your organization to develop an evocative, emotionally authentic & cross-media vision of the future.

Brand Marketing Storytelling Training

Improve how you use storytelling in your content marketing strategy, social media and brand communications.

Employer Branding
Storytelling Training

Improve engagement, retention and recruiting by clearly articulating your employer brand.

Small Business
Storytelling Training

Use strategic storytelling to develop a brand, sales and content strategy that gets attention.

Storytelling Training for Teams

Become more persuasive, aligned, innovative and trusting by building a team of storytellers.

Why Business Storytelling Training?

A radically authentic and inclusive path to inspired, purpose-driven work

We have entered a new and strange Age of Connection: an era of Fake News and conflagration of emotions. In this new world, feelings are the new facts, and imagimania — the ability to see as a way of understanding — has usurped rationality. By nature, this world creates vast diversity of experience, which manifest as alienation, fear and loneliness. What is needed are new collaborative stories that can usher isolated people and their ideas to communal maturity.

By teaching us to set context, identify key characters and describe an emotional journey, storytelling gives us the language to engage the people we care about clearly and authentically. For business people, storytelling is more than marketing — it’s a way to communicate the purpose underlying our products and services with passion and emotional force. 

At a more profound level, the stories we tell ourselves often contain limiting ideas that can compromise our progress. Telling a different story is what breeds hope. By courageously addressing the questions raised through storytelling, we can break down legacy power structures, heal old wounds and restore an optimistic vision of a just and balanced world.

Story teaches us that it’s the process, not the destination that matters; by following this heroic path, as the immortal storyteller Joseph Campbell tells us, “doors will appear where there were once only walls.” In this sense, storytelling is our shared human birthright, and the oldest, most effective tool that we have for designing a better world.

Business Storytelling Training Outcomes

What's the ROI?

A Business Storytelling Training is designed to help participants communicate a message with more impact and connection. Though the specific subject matter differs from group to group, participants will leave having developed the underlying soft skills that power every human connection.

To figure out the ROI of storytelling in your business, consider: How much is your current story costing you?

How many potential customers can’t understand why what you sell is important? How much marketing spend is going to waste because your story doesn’t stand out among the noise? How much time are your employees spending feeling disengaged and unproductive? How much money are you spending trying to find and hire great talent? How many hours are you spending in meetings struggling to create alignment and debating what to do next? How much sleep are you losing trying to figure out how to hone your personal leadership voice?

You might already be spending much more time and money trying to clarify your strategic story than you had thought.

Participants leave these workshops with

  • an improved version of an important business message
  • a clear storytelling methodology
  • resources and guidance for further learning
  • personalized advice and direction
  • purposeful storytelling practice
  • a collaborative experience with colleagues and other participants
  • heightened feeling of trust, engagement and connection

What People Have Said

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel that culminated with a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring his own personal change.

Today, as the founder of Transformational Storytelling, Jordan works with clients ranging from corporations to small businesses and not for profits, helping power better, more connected business through the sublime art of storytelling. He is a popular speaker at conferences and ideas festival, including the 2015 Future of Storytelling Summit, where he spoke alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

Book a Business Storytelling Training

Get in touch to book a training or for more information.

Basic Training Contact
Radically authentic and inclusive Business Storytelling Training & Workshops