Today, in the connected world, every business is a storytelling business. Every online customer experience is judged against the best available customer experience. Every sales pitch is judged against the best available sales pitch. Every marketing campaign is judged against the overwhelming volume of stories that we all consume each day.
To differentiate yourself in the market and build trust with your ideal customers, you need to become a storyteller. Your task: to uncover and articulate the true story behind why you do, and put it to work for you. That’s exactly what you’ll get by working with me: a crystal clear, authentic and impactful story, and the systems that will help you scale.
Customer Relationship Management
Innovation & Design
Jordan Bower’s career as a storyteller began with a decade of world travel that included visits to more than 50 countries and a 316 day walking trip from Canada to Mexico. Along this journey, Jordan added the skill of emotionally powerful storytelling to a toolkit that already included business administration strategy, design thinking and technology project management.
Since then, Jordan has worked with clients ranging from walking tour companies, flower shops, small creative agencies and renewable energy companies to hedge funds, Fortune 500 clients and the Royal Canadian Mounted Police. As the founder of Transformational Storytelling, he leads Corporate Intimacy trainings, consults on story and designs strategic communications campaigns.
Jordan is a popular speaker at digital marketing conferences and ideas festivals. In 2015, he spoke at the Future of Storytelling Summit, which also included Al Gore, Margaret Atwood and Edward Snowden.
An Origin Story is an essential tool for entrepreneurs to express their ‘why’. Origin Stories help you clearly articulate where you’re coming from, suggest where you’re going and invite your audience, customers and employees to come aboard and help. A clear, authentic origin story will supercharge your sales, focus your marketing and clarify your strategic direction.
Learn more about storytelling trainings for small businesses.