Brand Marketing Storytelling Training is designed for marketing teams whose responsibilities include developing compelling brand identities, planning and executing content strategies across multiple platforms and using all those messages to drive meaningful lead development.
In this workshop-style training, you’ll learn a storytelling framework which underlies movies and popular culture, as well as professional written and spoken communication, which you can use again and again. Next, you’ll apply what you’ve learned to one current example of brand messaging. By using design thinking exercises to empathize with your audience, you’ll practice teasing out the storytelling heart of your message to improve audience resonance and engagement. Finally, you’ll test this story directly with your audience, generating valuable feedback that you can immediately apply to future brand communications.