Brand Marketing Storytelling Training

Use time-tested storytelling techniques to improve engagement with your content marketing and create cohesion across all of your brand messaging.

About This Training

It takes work to stand out in the noise of the digital age. Narrative. Audiences everywhere are looking for a story that they can understand, believe in, confront and engage with. Those brands that tell their story — for better and worse — are the ones that create genuine engagement.

Brand Marketing Storytelling Training is a 1-day Masterclass in Strategic Brand Story Design. It’s designed for marketing teams whose responsibilities include developing compelling brand identities, planning and executing content strategies across multiple platforms and using all those messages to drive meaningful lead development.

In this workshop-style training, you’ll develop a relatable, human way to frame your products and services by using the same design-infused, iterative process you use to deliver them.

Engaging, interactive, practical and fun, this training is designed specifically for the budding storyteller marketers of the future. You’ll leave with clear frameworks, tangible insights and shared metrics you can immediately use to improve the resonance, effectiveness and quantifiable value of your communications.

This course is ideal for
Agencies, in-house marketers, design teams and their leaders. Anyone that needs to better tell the big picture story and use it connect more meaningfully with prospects and audiences.

Based in Vancouver, BC • Delivered Around the World

Why Business Storytelling?

A radically authentic way of creating genuine brand engagement

We all tell stories in order to make sense of the world in which we live. By teaching us to set context, identify key characters and describe an emotional journey, storytelling helps us relate to each other on a human level, breaking down the boundaries and power structures of traditional organizations and reinforcing values of inclusion, collaborative work and empathy.

Get Storytelling's Blueprint

Story is our DNA. Learn the practical, easy-to-understand and timeless storytelling frameworks that apply equally to movies, award-winning ad campaigns and your most important business communications.

Develop a Story Database

Good storytellers create a database of practiced, refined stories ready for any professional scenario. Mine your professional story and transform what you find into attention-grabbing story gold.

Prototype, Test, Adjust, Repeat

Turn story from fluff to strategy. Use the same iterative, data focused process used be tech development teams and build robust storytelling metrics that let you clearly calculate your story ROI.

Design Thinking Exercises

HIGHLY INTERACTIVE

WORK COLLABORATIVELY WITH Colleagues

Why TRANSFORMATIONAL STORYTELLING?

We all tell stories in order to make sense of the world. By teaching us to set context, identify key characters and describe a journey of change, storytelling provides us with an emotional  language that can engage our audiences clearly and meaningfully. Using the tools we acquire through storytelling, we inspire meaningful work, reinforce shared values and generate the powerful connections with customers, employees and colleagues that lead to growth.

At a more profound level, the stories we tell ourselves often contain limiting ideas that can compromise our progress. Telling a different story is what breeds hope. By courageously addressing the questions raised through storytelling, we can break down legacy power structures, heal old wounds and restore an optimistic vision of a just and balanced world.

Story teaches us that it’s the process, not the destination that matters; by following this heroic path, as the immortal storyteller Joseph Campbell tells us, “doors will appear where there were once only walls.” In this sense, storytelling is our shared human birthright, and the oldest, most effective tool that we have for designing a better world.

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel that culminated with a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring his own personal change.

Today, as the founder of Transformational Storytelling, Jordan works with clients ranging from corporations to small businesses and not for profits, helping power better, more connected business through the sublime art of storytelling. He is a popular speaker at conferences and ideas festival, including the 2015 Future of Storytelling Summit, where he spoke alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

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Brand Marketing Storytelling Training - Jordan Bower