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as i travelled back and forth between india and north america several times between 2007 and 2009, i began to notice through my conversations that each culture held some major misconceptions about the other.  as a photographer, i thought extensively about how the images that we shared of each other seemed to dictate the terms of that misconception: for north americans who watched the news, travel advertisements, and slumdog millionaire, india was exotic, poor, dirty, spiritual, or booming; for indians innundated with ‘study in canada’ billboards and cyber cafes admonishing users to avoid certain websites, north america was rich, hedonistic, free, or a mythical land of opportunity.  in some ways, each of those descriptors are true, but, as those of us who wade in and out of both cultures know too well, they aren’t the whole story.

in sikkim, i met a man who was voting for the opposition party in last summer’s elections.  when i asked him about his views, he pulled a ratty postcard out of his wallet and said “i want my village to be like switzerland!”.  in ahmedabad, i chatted with a man who wondered “are the women that i see in pornography real or computer generated?”  we are well past the time when we can hope to insulate ourselves from pervasive imagery.  but it remains in our power to take the reins of the story and tell it a little bit differently.  this is what i’m working on: i’m calling it an experiment in cross-cultural storytelling.

this past spring, i purchased all of the interior ad space on a streetcar in downtown toronto.  if you’ve taken public transit in your city, you probably know the space that i mean: a series of panels that runs along the inside of the vehicle, just above the windows. my idea was to temporarily transform the space into a gallery-on-rails and see what would happen.  to do so, i shared a series of 34 intimate portraits from india, presented without any type of written description.  would this type of art provoke people out of their daily routines?  would they seek a different kind of connection with their fellow commuters?  would it change the way they viewed india?  you can view the series of photos that i chose here: www.whatdoesitmeantobeahumanbeing.ca

truthfully, most people didn’t look.  they were caught in their own head, or in their blackberries or iphones, and had allowed themselves to tune out of the space around them.  but those who did seemed significantly affected.  over hours of riding the streetcar, i engaged dozens of strangers in provocative conversation about the role of art and advertising in public space, and also about how much there was to love about india.  one girl i met told me that she had been in a really bad headspace, but that seeing the photos “made her day”.  nearly 30,000 commuters were exposed to the photos over the month; i received some significant positive press in the toronto star and on local blog blogTO.

this experiment totally convinced me of the value of this type of inspirational storytelling.

so now i’m on to the next phase in the experiment.  instead of showing photos of india in north america, i am planning to travel to india and show photos of us.  and to shoot those photos, i’m going to walk, as a pilgrim, 1,800 miles down the pacific coast of the u.s.  by slowing myself down to walking pace, i think i’ll be better suited to capture intimate, honest portraits of americans.  with those photos, i’ll return to india and find a public space – maybe a bus, a village square, the delhi metro, or something else i haven’t thought of yet – and hold a public exhibition.  my idea is to present a different version of us from the one typically portrayed in hollywood, bollywood, news, and TV.  maybe i can change some people’s ideas or touch them in a way that provokes greater understanding.  and maybe i can bring photos of the exhibition back here and show people how much it is that we all have in common.

i’m on a quest, as you can see, and in order to succeed, i needed the help of my community.  using a website called kickstarter.com, i reached out to friends, family and strangers with a request to raise 5,000 to fund the cost of my supplies and expenses for my walk.  within 10 days, they had answered; as of today, i’ve raised nearly $6,000 from 100 generous people.  in exchange for those donations, i offered several rewards, including prints of photos that i’ll shoot on the upcoming pilgrimage, as well as the actual prints that i displayed in the streetcar this past may. this is the beginning of my pilgrimage: asking for alms and collecting the companions who will make this journey with me.

i hope you can become one of those companions.  you can find out more about the project (and watch an overview video) here:

http://www.kickstarter.com/projects/904479314/walking-to-mexico-an-experiment-in-cross-cultural

there are other ways i could benefit from your support.  please share the above link through your online social networks like facebook and twitter.  if you have great ideas about other organizations that could benefit from the exposure that i’ll generate, please suggest them to me.  if you have ideas for how and where i can present these photos in india next year, i’d love to hear them.  and if you live somewhere on the west coast and have a bed or couch to spare, i’d love to meet you somewhere along the way.  i think that this is the type of project that can resonate, and the only way that i can make it real is with your help.

i will be blogging along the way at walkingtomexico.com.  i hope that you can follow along.

thank you so much for your time and your support.

http://www.blogto.com/arts/2010/05/what_happens_when_a_streetcar_becomes_an_art_gallery/

derek flack put together a fine recap of the conversation he and i had while riding the streetcar last thursday.  he explores one of the key observations about the installation: no one is looking.  he muses that

Somehow I doubt that this is merely the result of apathy. On the contrary, I’d speculate that this refusal is demonstrative of a disillusionment with the standard fare of images and ads, a prevailing disinterest in the predictable corporate offerings.

many of us are fluent in deconstructing how advertising defines our cultural myths.  sometimes, advertising does it for us: the introduction of heavy handed irony into marketing has allowed us to create the idea of “the system”, an implicitly threatening yet nebulous entity that is eminently powerful but impossible to confront.  the corresponding search for cultural authenticity (i.e. the hipster movement) has stemmed out of the way that we’ve accepted this nihilistic irony.   but having changed the topic with an ironic shrug for so long, corporations no longer have the credibility to say anything to us honestly.  “open happiness”, “joy it forward”, “love what you do”, “i’m lovin’ it”: these ideas can’t fit with how we have come to see big business and how we’ve been taught to view advertising.  we’re left confused, and maybe even a bit hurt by the way we see ourselves reflected through corporate eyes; it is only natural that we turn away.

the key outcome of the 2008 financial crisis and the failure of the copenhagen meetings has been the first genuine exploration of whether a society can be driven by the profit motive alone.  big business, which has spent so much time and money mining the collective unconscious to discover “consumer trends”, can’t find a way to engage itself in the conversation without an existential questioning of its own purposes.   its voice is stuck in a quickly receding past: with nowhere to develop, it is dead, left behind, collectively useless.  a new message must rush into that vacuum that more accurately reflects who we are now.

if we are to discuss the true questions of our culture -  how can we react to our changing influence on the world?  have our choices brought about a better world?  how do we orient ourselves towards one another, especially as viewed through technology?  how do we prepare ourselves for a future of exponential resource degradation? – we must develop a language predicated on principles of sharing, truth, justice, and love.  i don’t know if my installation is the masterpiece of this new message, but i do believe it is a harbinger of changing times.  i think that’s something worth thinking about when riding the streetcar.

can’t wait to see you today!  lahore tikka house, 1365 gerrard st east, 2-5.  i’ll be there and so will the streetcar.

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