Empathy mapping helps you develop messages that resonate authentically with your audiences. By developing a deep understanding of your audience’s needs and wants, you develop innovative, forward looking solutions instead of relying only on historical data or making risky bets based on instinct instead of evidence.
Salespeople say “facts tell, but stories sell.” Imaginative Visioning exercises help you add rich sensory elements to the dry corporate jargon of benefits, ROI and features. Visioning is also key for learning — by using a neurological concept called neural reuse, you, your team and your customers all learn to develop behaviours and metaphors that ground a theoretical concept into an emotional reality.
Visual thinking is a way to organize your thoughts and improve your ability to think and communicate. It’s a truly international language. By using the storytelling maxim of “show, don’t tell,” you shift out of the realm of didactic, power-leaden narratives and into an inclusive mode of valuing and integrating diverse experiences.
Through the process of prototyping and iteration, you let go of “perfect” and move towards understanding your narrative as a collaborative dialogue with your audience. You enable participation, collaboration, insight and authenticity by letting go the reins of control over your story, discovering new ideas, possibilities and arenas for growth.
Inspire new thinking by discovering what people really need.
Push past obvious solutions to get to breakthrough ideas
Build rough prototypes to learn how to make ideas better
Craft a human story to inspire others toward action
Each training can be customized to the needs of your business function, team and organization.
Talk to me about how I’ve helped clients like you.