About Transformational Storytelling

Develop the strategy, systems, skills and stories that unlock visionary potential and achieve key business goals.

Core Components of transformational storytelling

Storytelling Design Thinking Exercises

Empathy Mapping

Empathy mapping helps you develop messages that resonate authentically with your audiences. By developing a deep understanding of your audience’s needs and wants, you develop innovative, forward looking solutions instead of relying only on historical data or making risky bets based on instinct instead of evidence.

Imaginative Visioning

Salespeople say “facts tell, but stories sell.” Imaginative Visioning exercises help you add rich sensory elements to the dry corporate jargon of benefits, ROI and features. Visioning is also key for learning — by using a neurological concept called neural reuse, you, your team and your customers all learn to develop behaviours and metaphors that ground a theoretical concept into an emotional reality.


Visual Thinking

Visual thinking is a way to organize your thoughts and improve your ability to think and communicate. It’s a truly international language. By using the storytelling maxim of “show, don’t tell,” you shift out of the realm of didactic, power-leaden narratives and into an inclusive mode of valuing and integrating diverse experiences.

Designer develop a mobile application usability and drawing its framework on a paper.

Prototyping & Iteration

Through the process of prototyping and iteration, you let go of “perfect” and move towards understanding your narrative as a collaborative dialogue with your audience. You enable participation, collaboration, insight and authenticity by letting go the reins of control over your story, discovering new ideas, possibilities and arenas for growth.

Four Stages of Transformational Storytelling


Inspire new thinking by discovering what people really need.


Push past obvious solutions to get to breakthrough ideas


Build rough prototypes to learn how to make ideas better


Craft a human story to inspire others toward action

Put Storytelling Into Practice

9 Different Business Storytelling Trainings

Each training can be customized to the needs of your business function, team and organization.

Intro to Strategic Storytelling

Improve how you connect with clients, colleagues, managers and employees by becoming a Strategic Storyteller.

Leadership Storytelling Training

Learn how to use storytelling to clearly and meaningfully communicate your leadership vision.

Sales Storytelling Training

Use storytelling to improve the impact of your sales pitch, including delivery, deck design and strategic approach.

Storytelling for Change

Mine the human stories of your organization to develop an evocative, emotionally authentic & cross-media vision of the future.


Develop an evocative, emotionally authentic & strategic narrative for engaging your leads, prospects and audiences.

Storytelling Training for Teams

Become more persuasive, aligned, innovative and trusting by building a team of storytellers.

Small Business
Storytelling Training

Use strategic storytelling to develop a brand, sales and content strategy that gets attention.

Brand Marketing Storytelling Training

Improve how you use storytelling in your content marketing strategy, social media and brand communications.

Employer Branding
Storytelling Training

Improve engagement, retention and recruiting by clearly articulating your employer brand.

Contact Me

Let’s talk about your needs.

Talk to me about how I’ve helped clients like you.

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About Transformational Storytelling - Jordan Bower